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That ratings figure was up 7% from last year’s Big Game, which previously held the title for the most-watched Super Bowl of all-time. 120 million viewers watched the sporting event on CBS, the largest audience ever for a single network, the company said. The record-breaking Super Bowl capped a strong season for the NFL, with the NFC championship game on Fox averaging 56 million viewers and the AFC championship game averaging 55 million on CBS. The epic conclusion to an already epic season proved that the NFL is at the apex of its powers. No other event rivals the star power the Super Bowl draws.
Persons: , , Austin Karp, ” Karp, Taylor Swift, Elon Musk, Gavin Newsom, Jay, Tim Cook, LeBron James, Jimmy Kimmel, Lady Gaga, Justin Bieber, Paul Rudd, Martha Stewart, Mark Wahlberg, Kendall Jenner, Shaquille O’Neal, Sean McManus, John Ourand Organizations: New York CNN, National Football League, peerless, NFL, CBS, Kansas City Chiefs, San Francisco 49ers, NFC, Fox, AFC, Sports Business, NBA, MLB, Pew Research Center, Super Bowl, CBS Sports Locations: New York, Las Vegas, U.S, Las, America
The first two Super Bowls that Jim Nantz and Tony Romo worked together for CBS lacked drama. “What a thrill to be able to say that we witnessed an overtime Super Bowl game and what will go down in history as one of the greatest games of all time and the longest Super Bowl game of all time. They had New England’s 13-3 victory over the Los Angeles Rams in 2019 and Tampa Bay’s 31-9 rout of Kansas City two years later. This was CBS’ ninth Super Bowl with McManus in charge. “Jim and Tony up at the booth deserved an exciting Super Bowl.
Persons: Jim Nantz, Tony Romo, ” Nantz, “ I’m, Jim Rikhoff, San Francisco, Jake Moody, Patrick Mahomes, Mecole Hardman, San, Nantz, , Mahomes, Romo, Francisco, Lombardi, you’re, ” Rikhoff, Mike Arnold, Dre Greenlaw, Jauan Jennings, Christian McCaffrey, Travis Kelce’s, San Francisco George Kittle, Sean McManus, McManus, McManus ’, ” McManus, “ Jim, Tony, , ___ Organizations: CBS, Kansas City Chiefs, San Francisco 49ers, Super, San, Kansas City, Chiefs, Romo, Los Angeles Rams, Tampa Bay’s, Buffalo - Kansas City AFC divisional, Bills, 49ers, San Francisco, CBS Sports, Fox, Nielsen, Kansas City ’, Philadelphia Locations: San Francisco, New England, Kansas, Buffalo
Now, if a league or network isn't doing something to appeal to younger fans, they are behind the times. Nickelodeon will air its fifth NFL game on Sunday when the Kansas City Chiefs face the San Francisco 49ers for the Vince Lombardi Trophy. Networks and leagues also continue to experiment with social media and creating more viral highlights to keep younger fans interested. “There’s just so many more tools now at our disposal to address the complex consumption habits of young fans. The pie has many more pieces to it for young fans,” Lehanski said.
Persons: Vince Lombardi, Sean McManus, , ” McManus, they've, SpongeBob SquarePants, Patrick Star, Travis Kelce, it's, , Hans Schroeder, “ I’ve, Nate Burleson, Marvel, Dave Lehanski, Goofy, SpongeBob, Bruce Beck, Julie Sobieski, ESPN's, “ There’s, ” Lehanski, ___ Organizations: CBS, NFL, Nickelodeon, Kansas City Chiefs, San Francisco 49ers, CBS Sports, Media, Disney, ESPN, Atlanta Falcons, Jacksonville Jaguars, Nielsen, NHL, Big City Greens, NBA, Business Development, Innovation, Walt Disney Company, MLB Little, Williamsport, . Networks Locations: London, Williamsport , Pennsylvania
On the one hand, Sunday will be a joyous occasion for CBS Sports. The sports division will broadcast its 22nd Super Bowl, the most of any network. The storied CBS Sports division, the broadcasting home of marquee events like the Masters and March Madness, is confronting a wave of change. It all leaves CBS Sports facing a number of challenges — which company leaders say they can handle by sticking to what they know. “No matter what happens in the future to the company, sports will increasingly be more important each and every year,” Mr. McManus said.
Persons: Sean McManus, , ” Mr, McManus Organizations: CBS Sports, CBS, Paramount, Southeastern Conference, Netflix
New York CNN —Football’s youngest fans will be able to watch Super Bowl LVIII announced by SpongeBob SquarePants and the rest of the gang from Bikini Bottom. Characters from the cartoon SpongeBob SquarePants will join the telecast live. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut during the Super Bowl LVIII telecast live "Super Bowl LVIII Live from Bikini Bottom". But fans of the long-running show will recognize a 2001 classic next Sunday — there will be a “Sweet Victory” performance in the Super Bowl telecast. In the 2019 Super Bowl, halftime act Maroon 5 paid tribute to the song that the SpongeBob characters sang in a 2001 episode (in the episode, the characters of the Bikini Bottom were performing in the Bubble Bowl, a spoof of the Super Bowl.)
Persons: New York CNN —, SpongeBob SquarePants, SpongeBob, Sandy Cheeks, Carolyn Lawrence, Paramount SpongeBob, Tom Kenny, Patrick Star, Bill Fagerbakke, Nate Burleson, Noah Eagle, Larry, Lawrence, Slimetime ”, Dylan Gilmore, Nick, Gen Z, Alpha, Taylor Swift’s, Travis Kelce, ” Sean McManus, Chris Nowinski, Stephen Hillenburg, Travis Scott, , Organizations: New, New York CNN, New York CNN — Football’s, Nickelodeon, CBS Sports, Super, Kansas City Chiefs, San Francisco 49ers, Paramount Global, CBS, Paramount, Allegiant, NFL, New Orleans Saints, Chicago Bears, Nick NFL, Chiefs, NFL Nickelodeon, Saints, Bears Locations: New York, Las Vegas
The National Women's Soccer League on Thursday announced a new media rights deal that will feature the league's matches on ESPN, CBS Sports, Amazon Prime Video and Scripps Sports. “We’re resetting the standards by which women’s sports can be valued.”The league's current deal with CBS Sports ends at the end of this season. Political Cartoons View All 1239 ImagesStarting next season, a Friday night game on Prime Video will kick off each weekend. The remaining regular season games will be part of a domestic direct-to-consumer package produced and distributed by the NWSL, the league said. In the playoffs, Prime Video and a CBS platform will each broadcast a quarterfinal each, while ESPN/ABC airs the other two.
Persons: , Jessica Berman, “ We're, ” Sean McManus, Berman, Megan Rapinoe's, Lumen, Rapinoe, Ali Krieger, ___ Organizations: Women's Soccer League, ESPN, CBS Sports, Amazon Prime, Scripps Sports, Gotham FC, CBS, Scripps, ION, Paramount, CBS Sports Network, ABC, ESPN2, ESPN Deportes, Endeavor, NHL, NFL, Utah Royals, Bay FC, U.S . Locations: San Diego, Seattle, Gotham
CBS Sports Chairman Sean McManus has known for over a year when he planned to retire and who would be his successor. His successor will be David Berson, who has been president of CBS Sports for over 10 years. “The reaction has been very positive, so I feel good about everything,” McManus said. McManus was president of CBS News and CBS Sports from 2005 through 2011 before being named CBS Sports Chairman in February 2011. The retirement of McManus will mark the end of a long relationship between his family and CBS.
Persons: Sean McManus, McManus, David Berson, ” McManus, , “ I’ve, I’ve, , George Cheeks, Sean, Berson, Jim McKay, Rick Cordella, Pete Bevacqua, ___ Organizations: CBS, CBS Sports, Paramount Global, NFL, Fox, NFC, Tour, NCAA, Warner Discovery Sports, Turner Sports, UEFA Champions League, Big Ten, SEC, Paramount, CBS News, ABC, NBC Sports Locations: Las Vegas
CHARLOTTE, N.C. — Billy Packer, an Emmy award-winning college basketball broadcaster who covered 34 Final Fours for NBC and CBS, died Thursday. UCLA beat Kentucky in the title game that year in what was John Wooden’s final game as coach. “So sad to learn of the passing of Billy Packer who had such a passion for college basketball,” Vitale tweeted. May Billy RIP.”College basketball analyst Fran Fraschilla tweeted: “We fell in love (with) college basketball because of you. Your voice will remain in my head forever.”From left, announcers Billy Packer, Dick Enberg, and Al McGuire in 1980.
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